Location-based social apps for marketers
Foursquare. Yelp. Gowalla. Location-based apps are all the rage. Some say the next Twitter, even. Alyssa Crankshaw from Traction (you can follow her on Twitter @alyssabc) put together this fantastic...
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The DMA (Designated Market Area) and Local Targeting
A Designated Market Area, or DMA is a term used to describe a particular geographic area comprised of counties in which the amount of hours of television viewed by the inhabitants of that area is to...
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Display Ad Targeting Strategies
Perhaps one of the most difficult tasks that any small business owner must overcome is the ability to properly gauge his or her audience. Thankfully, the last few years have provided businesses...
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Planning an Online Display Ad Campaign
When large national brands and conglomerates contact companies that specialize in media placement and planning it becomes clear that this is big business. Media planning is no small affair, with many...
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MOBILE ADVERTISING: It Doesn't Have to Be Witchcraft
Why Should I Care About Mobile Advertising? It's simple: 24% of web accesses today come from a mobile device...and it's growing quickly. The amount of mobile accesses to websites nearly doubled from a...
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How to Take Advantage of Mobile Advertising Bargains
Many businesses and brands would like to advertise on mobile phones, but they simply don’t know how to do it. Bob Bentz of ATS Mobile gives a primer for novices on how to take advantage of the...
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